Statistics from Altmetric.com
Facebook is now the leading online social media site in the world with over 30 million active users in the UK; 50% of these log on daily. The site enables promotion to be targeted to specified demographic groups and is cost-effective because advertisers only pay for users who actually click through to their website. We financed a Facebook advertising campaign promoting our HIV testing and sexual health services to men having sex with men (MSM), an often hard to reach and marginalised group.
The simply …
If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.