Statistics from Altmetric.com
Facebook is now the leading online social media site in the world with over 30 million active users in the UK; 50% of these log on daily. The site enables promotion to be targeted to specified demographic groups and is cost-effective because advertisers only pay for users who actually click through to their website. We financed a Facebook advertising campaign promoting our HIV testing and sexual health services to men having sex with men (MSM), an often hard to reach and marginalised group.
The simply …