Footnotes

• Twitter Follow Neha Pathak at @nxpathak

• Contributors NP drafted and revised the manuscript. AS and GSF provided guidance to NP and revised drafts. NP, AS and GSF are all researchers involved in IRIS ADViSE (an adaptation of the aforementioned IRIS model for sexual health services).

• Competing interests NP and AS were funded by the NIHR for their academic clinical fellowship and academic clinical lectureship, respectively, during the preparation of this manuscript. GSF is a consultant for the IRIS programme for which the University of Bristol receives a fee.

• Provenance and peer review Commissioned; externally peer reviewed.

• Data sharing statement The corresponding author can be contacted about data from the as yet unpublished IRIS ADViSE study.