Online survey of brand values for new service
| Naming convention | Total | Age | Gender | Service user? | ||||
|---|---|---|---|---|---|---|---|---|
| <25 | 25–44 | 45+ | Female | Male | Yes | No | ||
| Clearly states what the service is | 36% | 39% | 40% | 24% | 32% | 24% | 40% | |
| Name linked to the building | 34% | 31% | 32% | 29% | 33% | 17% | 38% | 28% |
| No reference to what/where service is | 31% | 30% | 28% | 34% | 33% | 38% | 32% | |