HIV in social media
| No. of YouTube hits | Views/ Day | Engage- ment/ view (%) | Any advert (n) | Factual Inaccuracies (n) | Contained gossip/media (n) | |||||
|---|---|---|---|---|---|---|---|---|---|---|
| Search Category | (n) | (Median) | (Median) | Yes | (%) | Major | Minor | No | Yes | (%) |
| AIDS (n = 30) | 2,240,000 | 585 | 0.34 | 16 | (41) | 2 | 5 | 23 | 12 | 40 |
| Home Testing (n = 55) | 212,000 | 3 | 0.17 | 29 | (51) | 1 | 1 | 53 | 0 | 0 |
| HIV (n = 39) | 1,250,000 | 1153 | 0.8 | 21 | (54) | 3 | 0 | 36 | 16 | 41 |
| PrEP (n = 29) | 2,190 | 334 | 0.62 | 16 | (55) | 1 | 3 | 25 | 2 | 7 |
M: Median Engagement/view: Number of likes, dislikes, and comments/by number of views (% value)