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The introduction of the government framework “The national strategy for sexual health and HIV”1 is necessary for attempts to prevent sexual causes of premature death and ill health, at a time when transmission of HIV is at a record level and heterosexual intercourse is the most commonly reported mode of transmission. However, policy formation alone will not be effective in the fight against AIDS in the United Kingdom. Commentators have noted television coverage of AIDS has declined as the progression of the AIDS epidemic has fallen from media interest.2 While television coverage raises AIDS awareness and …