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Facebook is now the leading online social media site in the world with over 30 million active users in the UK; 50% of these log on daily. The site enables promotion to be targeted to specified demographic groups and is cost-effective because advertisers only pay for users who actually click through to their website. We financed a Facebook advertising campaign promoting our HIV testing and sexual health services to men having sex with men (MSM), an often hard to reach and marginalised group.
The simply …
Contributors SD was responsible for devising and implementing the project. AH and DB were responsible for analysing and presenting the results for the manuscript.
Competing interests None.
Provenance and peer review Not commissioned; internally peer reviewed.