@article {Ross193, author = {J D Ross and G R Scott}, title = {The association between HIV media campaigns and number of patients coming forward for HIV antibody testing.}, volume = {69}, number = {3}, pages = {193--195}, year = {1993}, doi = {10.1136/sti.69.3.193}, publisher = {The Medical Society for the Study of Venereal Disease}, abstract = {AIM--To assess the relationship between national and local media campaigns with respect to the number of patients requesting HIV antibody tests as a surrogate marker of the effectiveness of different campaign strategies. METHODS--Analysis by month of the numbers of HIV tests performed in the regional genitourinary (GUM) clinic for Lothian over a 5 year period and in the whole of Lothian Region, Scotland over a 3 year period. Changes in testing rates were monitored with respect to media campaigns over the same time period. RESULTS--Television based media campaigns produced the greatest increase in testing rates (average 46\% increase over 2 months) compared with newspapers and poster campaigns (average 6\% increase over 2 months). Regional HIV testing rates correlated significantly with GUM clinic testing rates. No increase in positive HIV tests was seen following media campaigns. CONCLUSIONS--Using HIV testing rates as a surrogate marker, television based media campaigns appear to be the most effective way of increasing awareness of HIV. The effect of media campaigns is short-lived indicating a need for constant reminder of the dangers of HIV infection. The increase in HIV testing occurs largely in the "worried well" with few additional HIV positive patients being identified.}, issn = {0266-4348}, URL = {https://sti.bmj.com/content/69/3/193}, eprint = {https://sti.bmj.com/content/69/3/193.full.pdf}, journal = {Sexually Transmitted Infections} }