AIDS and HIV awareness and related sexual health promotion campaigns, UK 1983–99
| Date | Event | Target group | Description |
|---|---|---|---|
| 1983–5 | Initial informal awareness | Gay community | Gay press coverage, informal campaigns organised by various non-government and community based organisations (NGOs and CBOs), eg Terrence Higgins Trust, Gay Switchboard, etc |
| 1983–present | NGO and CBO campaigns, includes various leaflets about prevention, testing, treatment, housing legal issues. | Gay community (initially) | Initially, informal information sharing in the gay community. Later organised programmes of education for male gay community, other risk groups, and the general public. |
| March 1986 | Government AIDS press campaign | General public | Press and posters, general information, massive media coverage |
| January 1987 | Leaflet drop | General public | General household leaflet drop, massive media coverage |
| February 1987 | “AIDS—don't die of ignorance” campaign | General public | TV, national press, posters, massive media coverage |
| Spring 1987 | AIDS Week | General public | All media channels, massive media coverage |
| “AIDS—you're as safe as you want to be” campaign | General public/youth | National press and youth press, extensive media coverage | |
| Summer 1988 | Holiday campaign | Young people | TV and posters |
| Summer 1988 | AIDS the facts ads campaign | General public | TV and national press |
| Winter 1988–9 and annually thereafter | Safer sex campaigns | Gay community | Gay press and other gay outlets |
| Spring 1990 | Personal testimony of experts campaign—“talking heads” | General public | TV and national press |
| Spring 1990 | EastEnders introduces HIV into story line | General public | Inclusion of HIV infected person in a popular TV series |
| Spring 1991 | “Mrs Dawson” campaign | General public | Cinema and TV |
| November 1991 | Personal testimony | General public | Cinema and TV |
| Spring 1992 | Red ribbon campaign | General public | General media outlets |
| Summer 1992 | “Mrs Dawson” campaign | TV and cinema | |
| Personal testimony campaign | Ethnic minority groups | TV | |
| 1992 | HIV/AIDS the facts | General public | Radio, local and minority ethnic press |
| 1992–4 | Travel facts, condom use | Gay community and young people | Radio, posters, TV |
| Spring 1994 and annually thereafter | Experimenting/uncertain campaign | Young women | Selected general press |
| Gay press | |||
| Spring 1995 | Postponement campaign | All groups | Young women's magazines |
| December 1995 | New HIV-AIDS strategy | Policy document |