Summary of results from the incentivised and non-incentivised banner
| Banner offering free tests n (%) | Banner not offering free tests n (%) | p value | |
|---|---|---|---|
| *Percentage of delivered impressions. | |||
| Delivered impressions | 12,240 | 12,232 | |
| Clicks on each banner | 6570 (53.7)* | 2070 (16.9)* | <0.001 |
| Surveys received | 713 (5.8)* | 411 (3.4)* | <0.001 |