Table 1

 Summary of results from the incentivised and non-incentivised banner

Banner offering free tests n (%)Banner not offering free tests n (%)p value
*Percentage of delivered impressions.
Delivered impressions12,24012,232
Clicks on each banner6570 (53.7)*2070 (16.9)*<0.001
Surveys received713 (5.8)*411 (3.4)*<0.001