Associations between the ‘I Did It’ print advertisement and rates of HIV testing, adjusted for significant sociodemographic characteristics, and exposures measured at each subgroup
| No men | % men | Unadjusted | Adjusted for significant sociodemographic characteristics* (95% CI) | Adjusted for significant sociodemographic characteristics and those in subgroup 2† (95% CI) | Adjusted for significant sociodemographic characteristics and those in subgroups 2 and 3‡ (95% CI) | |
|---|---|---|---|---|---|---|
| Subgroup 1: n=1122§ | p=0.03 | p=0.08 | – | – | ||
| Not seen advertisement | 1036 | 92.3 | Ref | Ref | – | – |
| Recognised, or had seen & read advertisement | 86 | 7.7 | 1.37 (1.03 to 1.81) | 1.29(0.97 to 1.70) | – | – |
| Subgroup 2: n=879§ | p=0.04 | p=0.15 | p=0.22 | – | ||
| Not seen advertisement | 806 | 91.7 | Ref | Ref | Ref | – |
| Recognised, or had seen & read advertisement | 73 | 8.3 | 1.38 (1.02 to 1.86) | 1.24 (0.92 to 1.67) | 1.16(0.92 to 1.46) | – |
| Subgroup 3: n=719 | p=0.02 | p=0.09 | p=0.27 | p=0.45 | ||
| Not seen advertisement | 663 | 92.2 | Ref | Ref | Ref | Ref |
| Recognised, or had seen & read advertisement | 56 | 7.8 | 1.48(1.06 to 2.06) | 1.33(0.96 to 1.85) | 1.16(0.90 to 1.50) | 1.11(0.85 to 1.45) |
*Age group; SHA of residence; relationship status.
†Average monthly casual sexual partners; lifetime sexual partners; last HIV test before survey.
‡Awareness of ‘Clever Dick/Smart Arse’ press advertisements and ‘Count Me In’ campaigns; time period of testing.
§Participants with missing exposure data excluded.
SHA, Strategic Health Authorities.